About Us
About Flag Football Analytics
Flag Football Analytics is a product of Illumined Analytics, built for flag football coaches, players, and fans at every level of the game. We publish strategy articles, decision math, playoff modeling, reproducible data stories, and power rankings for coaches who want to make better decisions with evidence.
Our Mission
Flag football has grown up fast, but its analytics haven't caught up. Tackle football has had scouting frameworks, decision math, and situational data for decades. Flag has mostly run on intuition. Our mission is to close that gap and give every flag coach the tools to coach with evidence instead of guesswork.
What We Do
We write strategy articles grounded in math and game theory, along with practical coaching articles on data-driven decision-making, game management, and game preparation, built specifically for flag. We build models such as Monte Carlo playoff simulations and explain how they work. Our rankings coverage started in Alabama, where we maintain statewide power rankings for every AHSAA varsity girls flag football team, updated nightly during the season.
The Team
Flag Football Analytics is built by Dr. Stephen Hill, founder of Illumined Analytics and an Associate Professor of Data Analytics at Samford University in Birmingham, Alabama, with a Ph.D. from the University of Alabama. His work centers on decision-making systems in business and sports, including sports analytics and in-game modeling, and he teaches students how to take statistics from theory to real-world use. He builds the rankings, simulations, and articles on this site. You can read more about his work at drstephenhill.com.
Why We Built This
The sport is growing fast
Flag football is an Olympic sport for LA 2028 and one of the fastest-growing high school sports in the country. A growing number of state associations now sanction it for girls, Alabama among them, and programs and rosters are expanding every season.
The analytics layer is missing
Tackle football has decades of advanced metrics, scouting platforms, and analytics-driven decision-making. Flag football is mostly operating without that infrastructure. We build the things we wish existed.
Who this is for
We build for coaches who want a real edge, athletic directors making program decisions, players and parents trying to understand where a team stands, and fans who want more than a record and a vibe.
Get involved
If you're a coach, AD, or player who wants early access to new tools, or you have data or feedback to share, get in touch through the contact page.